PPC / Media Buyer
Plan, launch and optimise paid campaigns across Google Ads, Meta and TikTok to drive B2B lead generation and business growth.
Limassol, Cyprus (On-site)
Full-timeAbout The Role
Collect Group is looking for an experienced PPC / Media Buyer to join our team in Limassol.
The ideal candidate has strong experience managing paid advertising campaigns across Google Ads, Meta and TikTok, with a focus on B2B lead generation, campaign optimisation and business growth.
What To Do
- Plan, launch and manage paid advertising campaigns across Google Ads, Meta (Facebook & Instagram) and TikTok.
- Develop and execute performance marketing strategies focused on B2B lead generation.
- Manage advertising budgets and optimise campaigns to maximise ROI.
- Monitor and analyse campaign performance, including CPC, CPL, CPA and conversion rates.
- Conduct audience research, targeting, retargeting and A/B testing.
- Collaborate with Marketing and Sales teams to improve lead quality and conversion rates.
- Identify new advertising opportunities and continuously improve campaign performance.
- Prepare regular performance reports and provide recommendations for optimisation.
What's needed
3–5 years of hands-on experience in PPC, Media Buying or Performance Marketing.- Proven experience managing Google Ads, Meta Ads and TikTok Ads campaigns.
- Previous experience promoting B2B products or services is essential.
- Strong understanding of lead generation, conversion tracking and campaign optimisation.
- Experience with Google Analytics 4, Google Tag Manager and advertising reporting tools.
- Strong analytical skills and ability to manage advertising budgets effectively.
- Fluency in Russian is required, along with good command of English.
- Ability to work full-time on-site at our Limassol office.